AdTheorent Health DSP

The market’s most powerful and privacy-forward health DSP

Data Science
as a Service

For each campaign, data scientists deploy into the AdTheorent Health platform for automated execution custom machine learning models, complementing network-wide models.

Client
Services

Dedicated account managers provide customer support not offered by other self-service solutions, from campaign setup through execution and reporting.

Campaign
Optimization

Experienced traders share optimization best practices and advise on campaign strategies.

Partnership
Solutions

Specialized inventory, data and measurement teams curate campaign solutions to support advertiser success.

Privacy First. Always.

It’s why the health industry turns to AdTheorent Health

DRIVING OUTCOMES WITHOUT SENSITIVE DATA:
AdTheorent Health machine learning models identify features that correlate with conversions, a privacy-forward departure from ID-based methods.
ADTHEORENT HEALTH DOES NOT USE:
Names
Physical Addresses
Phone Numbers
Email Addresses
Social Security Numbers
Biometric Records
ML-based Predictive Advertising mitigates regulatory concerns by relying on statistical models and not on 1:1 advertising and cookie-based retargeting
HIPAA COMPLIANT
NAI COMPLIANT
CCPA, CPRA & GDPR COMPLIANT*
DAA COMPLIANT
AMA COMPLIANT
DAI COMPLIANT
* ADDITIONAL STATE-BY-STATE REGULATIONS AS ADOPTED

Meet HABi™
The Future of Health
Advertising is Here

The most comprehensive health dataset available in market, developed so health marketers can seamlessly research, create and activate ID-independent health audiences in one platform, only available through AdTheorent Health.

Research
Explore the scale and media behaviors of patients in real-time, informing your audience creation and media channel allocation
Create
Utilize the most robust health dataset with the highest level of customization to effectively build your ID-independent health audiences
Activate
Eliminate data loss and audience dilution by launching your health audiences across multiple channels from one platform

Primary-Sourced Data for Audience Creation

Consumer data attributes
Verticalization and first-party insights
Proprietary location and household graph data
Health dataset that includes over 90% of the US population and over 2.1 million HCPs

Comprehensive Targeting Suite

AdTheorent Health
Audiences

Predictive Targeting for
Healthcare KPIs

Multiple DMP
Integrations

NLP-Powered
Targeting

Contextual Targeting

Signal
Targeting

Retargeting

50+ Third-Party
Audience Partners

Cross-Channel
Inventory at Scale:

Access Granular & Transparent Reporting

Audience Insights
Audience Reach & Overlap Analysis
Digital Actions & Attributes
Path-to-Conversion Reporting Suite
Channel Overlap Analysis
First Touch/Last Touch Attribution
Conversion Influence
Audience Quality
Prescription Lift
Brand Lift
NPI-Level Reporting

Ready to get started?

Drive health care advertising outcomes with AdTheorent Health
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