Who We Are
AdTheorent Health, a division of AdTheorent, uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for health marketers. AdTheorent Health's machine learning platform powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T.
Since 2012, we have been developing and refining our programmatic media buying platform to leverage statistics and machine learning for ad targeting, advancing health advertising beyond invasive and ineffective methods reliant on user IDs and individual profiles.
Leveraging only non-sensitive data and focused on the predictive value of machine learning models. AdTheorent Health’s product suite and flexible transaction methods allow health advertisers to identify the most qualified potential audiences coupled with the optimal creative to deliver superior results, measured by each advertiser’s real-world business goals.