Reach health audiences where and when they are most receptive to your brand message with capabilities that extend across the digital ecosystem.
AdTheorent Health Audiences, Powered by HABi™
Privacy-forward, future-proof, and fully customizable health audiences with the highest performance available in the market – custom built for your brand.
AdTheorent Health set out to solve the core limitations that health marketers face every day when building health audiences.
Audience Creation
& Customization
Scale & Accuracy
Speed & Flexibility
Performance
Optimizations
Why AdTheorent Health Audiences
HIPAA & NAI-Compliant
Proprietary and patented technology draws a statistical representation to form de-identified audiences without the use of PII.
Custom Health Audiences In Minutes,
Not Months
Build custom, ID-independent audiences through primary-sourced health data that includes over 90% of the US population and over 2.1 million HCPs.
Scalable Statistics, Not Static Segments
Statistical modeling utilizes real-time data to reach individuals missed by pre-built, ID-based audiences, including newly diagnosed, recently symptomatic and not yet diagnosed.
Outcomes That Matter Most
AdTheorent Health’s machine learning-powered audience models optimize toward your campaign KPIs, from upper funnel metrics like awareness to lower funnel metrics like prescription lift.
CUSTOM HEALTH AUDIENCES
CAN INCLUDE:
Condition-Based
Rare Disease
Treatment By Prescription
Sub-Category Conditions
Caregivers
ICD-10 Code
Machine Learning Drives Stronger Performance
AdTheorent Health’s machine learning platform looks at all available data to predict an outcome.
By building custom models, AdTheorent Health determines the data parameters that matter, and how much they matter, to assign each impression opportunity a predictive score.
Connected TV for Performance
- Measurable
- Premium
- Custom
AdTheorent Health builds custom machine learning models for CTV to drive health campaign outcomes.
Why A\Plus CTV
Model to Important campaign goals
Custom CTV models optimize towards your brand’s business outcomes post-CTV ad exposure
Premium Inventory
Thoroughly vetted publisher list ensures campaigns run across brand-safe, premium content
Studio A\T CTV creative
CTV ads are elevated with custom, dynamic creative and QR code overlays
Expanded CTV signals
Custom CTV models optimize towards your brand’s business outcomes post-CTV ad exposure
In-depth reporting
Thoroughly vetted publisher list ensures campaigns run across brand-safe, premium content
In-house design studio delivers first-to-market, cross-device creative solutions customized to each campaign.
Machine Learning-Powered Creative Solutions
Machine Learning Selection
Assigns the likelihood of engagement to each available creative option to determine the optimal message to serve.
Dynamic Attributes
Elements within the creative unit are served dynamically based on real-time environmental data.
Advanced Predictive Creative
Deliver personalized experiences with unique creative units designed for each consumer.
Why Studio A\T
-
Creative designers with extensive expertise in health advertising best practices
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Dedicated design and production support on every campaign
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Mobile-first expertise
Comprehensive Suite of measurement Solutions
Understand how your health campaigns drive real-world outcomes
Audience Reach & Overlap Analysis
Digital Actions & Attributes
Channel Overlap Analysis
First Touch/Last Touch Attribution
Conversion Influence
